Bash + Sass is a gender neutral brand created for the “little minimalist” ages 6 months - 6 years old, created by Founder/Creative Director, Irene Lee.
Launched in 2017, the collections feature quality, year-round modern street style basics for kids ages 6 months - 6 years old. What sets it apart from other brands (aside from being a gender neutral line) is their monster characters:
Monsters with a Meaning. Each collection introduces a monster that embodies a specific social value or characteristic that founder, Irene Lee, believes is important for big and little kids to acknowledge and share. With today’s social and political climate, she feels strongly about teaching kids at a young age about self-confidence, helping others and being proud of who they are no matter their skin color, gender or family makeup. The monsters and what they represent are directly influenced by her own kids, Bash and Isa. The brand has already introduced two monsters, Babu who represents Optimism, and Breeze who represents Patience, and is excited to debut Collection III’s new character(s) soon!
Irene always knew she wanted to create a line of her own. When the e-commerce veteran and former Googler became a mom, her ideas for Bash + Sass fell into place.
“Becoming a mama really pushed me to make the jump. I left the corporate world to carve a new career path allowing me the flexibility to spend time with my growing family,” says Irene. “I wanted to do something creative on my own that I felt passionate about. Bash + Sass fulfills this more than I thought possible, as my brand is an extension of myself, my style, and directly influenced by my kids. It’s beyond rewarding to work really hard at something so personal and know that it’s teaching and setting an example for my kids to go after their own dreams.”
Now mother of two, Irene has combined her passion for design, fashion, and her kids full circle and embarked on life’s next adventure. The brand’s simple and creative approach to design fosters imagination and individuality while also prioritizing sustainable and local manufacturing.