Bash + Sass is a gender neutral brand created for the “little minimalist” ages 6 months - 6 years old, created by Founder/Creative Director, Irene Lee.
Bash + Sass sustainably manufactures and sources their fabrics locally. The collections feature quality, year-round modern basics (with a pop of fun!) made to reflect each child’s individuality and style.
Irene always knew she wanted to create a line of her own. When the e-commerce veteran and former Googler became a mom, her ideas for Bash + Sass fell into place.
“Becoming a mama really pushed me to make the jump. I left the corporate world to carve a new career path allowing me the flexibility to spend time with my growing family,” says Irene. “I wanted to do something creative on my own that I felt passionate about. Bash + Sass fulfills this more than I thought possible, as my brand is an extension of myself, my style, and directly influenced by my kids. It’s beyond rewarding to work really hard at something so personal and know that it’s teaching and setting an example for my kids to go after their own dreams.”
Now mother of two, Irene has combined her passion for design, fashion, and her kids full circle and embarked on life’s next adventure. The brand’s simple and creative approach to design fosters imagination and individuality while also prioritizing sustainable and local manufacturing.